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Frank C. Martin, III

Frank C. Martin, III

PRC – Professional Research Consultant, as designated by the Marketing Research Association.


Native of Roanoke, VA. Graduated from Patrick Henry High School in 1974.

B.A. Hampden-Sydney College 1978 Government and Foreign Affairs
MBA Virginia Tech – with a concentration in Marketing

Work History

1980 – Present – MARTIN RESEARCH, INC.

Frank joined Martin Research in 1980 (the company was founded by his father in 1970), and since then has conducted and/or supervised thousands of studies for his clients throughout the United States and Europe. He specializes in qualitative research: focus groups, IDI’s (In-depth interviews), small group interviews (3-5 participants), online qualitative research and bulletin board studies.


In 1999, Frank Martin founded Martin Focus Group Services, Inc. MFGS specializes in recruitment and hosting of focus groups in four Virginia markets: Roanoke, Tidewater, Metro DC (Alexandria) and Richmond.

Areas of Specialty:

Qualitative Research with Men
New Product Testing and Optimization
Brand Evaluation and Positioning
Strategy Evaluation Development
Creative Brainstorming for Advertising

Professional Associations

AMA – American Marketing Association
MRA – Marketing Research Association
QRCA – Qualitative Research Consultants Association

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