I’m amazed but never surprised when organizations that spend hundreds of thousands of dollars on building their web sites spend nary a dime on assessing the site’s user experience. Put yourself in the place of Jet Blue and imagine how it would feel to have a well known writer and blogger like Seth Godin take you to task for a user experience that is not close to what it should be.
Seriously? Take the time to watch 20 or so good customers go through the experience of using your website. Observe where they bog down, or what is slower or less intuitive than it should be. The investment is well worth it.
Martin Research has conducted focus groups for my Firm and me that have provided us invaluable, and often unanticipated information, that has led to the successful prosecution of cases on behalf of our clients for full and fair compensation. Martin Research provides the research information that translates into justice.
The focus groups that Frank Martin and his team conducted for the rebranding of HCA’s Southwest Virginia market were invaluable in the decision-making process to move forward with the LewisGale Regional Health System name. This research clearly identified our opportunities and challenges and helped us realize the importance of developing a robust communication plan that would address all of our stakeholders: physicians, employees, patients, businesses, and the communities we serve. 
I have had the distinct pleasure of working with Frank Martin as I launched a new and unique media business based on patented screen technology for the floor and for all level surfaces. Frank quickly determined that advertising on our screens had the unusual ability to influence consumer opinions about brand recall and about product purchase decisions at point of sale. Because our screens delivered advertising within a consumer's personal space, he concluded that our screens were able to optimize advertising at the moment a buying decision was being made. This, of course, became very attractive to brand and product advertisers for retail locations. When this unique effect on consumers was combined with the speed and ease of managing our wireless, nationwide network of screens, the value of the business increased significantly. I personally value Frank's expertise and his straight forward style. He added significant value to my business.
Frank's intelligence and insights into not only research methodologies but also marketing in general make him an invaluable partner to clients of all types. The professionalism he displays personally has been transferred to his team and the facilities his firm offers making for an unbeatable combination. I recommend him wholeheartedly and would rank his caliber of work on par with much larger and more expensive firms with fancier zip codes.
Frank is a consummate professional who is on the leading edge of market research methodologies. His focus is always on helping the end user make better marketing decisions through research.
Our company specializes in federal contracting and we have partnered with Martin Research for our focus studies, feasibility report and other qualitative research for marketing projects. We have found Mr. Martin to be very intuitive, responsive and helpful in his understanding of specific target audiences and at times complex issues. Their focus studies can be conveniently conducted at their facilities around the country and are well recruited and managed by their staff.
I've had the pleasure of working with Frank Martin on a variety of projects related to member satisfaction and retention at Chartway. He is a dynamic professional who has the ability to understand not only the unique needs of individual organization; but also, to put those needs in the context of a strategy that works. Through his efforts significant cost savings opportunities were identified for the organization.
I was very impressed with Frank and the Martin Research team. We completed an important project on a rather tight deadline, which allowed us to gain some really valuable insights into a major company initiative. Throughout the entire process, Frank impressed me with his professionalism, his courteous manner, his open-mindedness and his efficiency.
