Client: Virginia Goodwill Network
Objectives: To understand what employers are looking for in preliminary training for entry-level employees
Methodology: Conducted 17 small group interviews with HR Professionals across the state of Virginia
Results: Goodwill developed a brand new training program for unemployed and under employed prospects for entry level positions. They also developed a new curriculum for training that help new employees land AND keep jobs in these hard to fill positions.
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The focus groups that Frank Martin and his team conducted for the rebranding of HCA’s Southwest Virginia market were invaluable in the decision-making process to move forward with the LewisGale Regional Health System name. This research clearly identified our opportunities and challenges and helped us realize the importance of developing a robust communication plan that would address all of our stakeholders: physicians, employees, patients, businesses, and the communities we serve. 
Frank's intelligence and insights into not only research methodologies but also marketing in general make him an invaluable partner to clients of all types. The professionalism he displays personally has been transferred to his team and the facilities his firm offers making for an unbeatable combination. I recommend him wholeheartedly and would rank his caliber of work on par with much larger and more expensive firms with fancier zip codes.
The Virginia Goodwill Network turned to Martin Research when we needed some critical data to help improve the quality of services we provide both students and businesses. Frank Martin and his team did an outstanding job conducting the research while working within our budget. We were very pleased with the results. The data has transformed how Goodwill serves its constituents throughout the commonwealth of Virginia.
I have had the distinct pleasure of working with Frank Martin as I launched a new and unique media business based on patented screen technology for the floor and for all level surfaces. Frank quickly determined that advertising on our screens had the unusual ability to influence consumer opinions about brand recall and about product purchase decisions at point of sale. Because our screens delivered advertising within a consumer's personal space, he concluded that our screens were able to optimize advertising at the moment a buying decision was being made. This, of course, became very attractive to brand and product advertisers for retail locations. When this unique effect on consumers was combined with the speed and ease of managing our wireless, nationwide network of screens, the value of the business increased significantly. I personally value Frank's expertise and his straight forward style. He added significant value to my business.
Martin Research always does an outstanding job for us. Frank Martin expertly organized, facilitated and summarized a multi-city customer focus group initiative for our retail chain. He worked hard to truly understand our objectives and situation, then deftly managed the focus groups to address our key issues. The results were instrumental in forming a new strategy and we still refer to the work today. Martin Research is a great value!
Frank's partnership with James Madison University in recent years has been instrumental in advancing a mutually beneficial relationship between JMU and the Harrisonburg/Rockingham community. I appreciate Frank's commitment to our project and his collaborative approach to business.
Frank is a consummate professional who is on the leading edge of market research methodologies. His focus is always on helping the end user make better marketing decisions through research.
I've had the pleasure of working with Frank Martin on a variety of projects related to member satisfaction and retention at Chartway. He is a dynamic professional who has the ability to understand not only the unique needs of individual organization; but also, to put those needs in the context of a strategy that works. Through his efforts significant cost savings opportunities were identified for the organization.
