Comments for Martin Research http://martinresearch.com Better marketing through better understanding Tue, 13 Mar 2012 13:00:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on A Simple Customer Satisfaction Survey by Customer Thermometer http://martinresearch.com/a-simple-customer-satisfaction-survey/#comment-70 Customer Thermometer Tue, 13 Mar 2012 13:00:48 +0000 http://martinresearch.com/?p=694#comment-70 Frank, we hear this such a lot - many businesses tell us that their customers hate filling in surveys! And yet we all make our customers go through this tortuous process time and again. We built a tool called Customer Thermometer to allow businesses to ask their customers just one question (Would you refer us?) or (How are we doing for you?) via email. Customers simply click one of 4 buttons as a response, straight from theie email, iPad, smartphone, whatever device they are using. The sender is then notified of each response, on a person-by-person basis, so that all feedback is trackable and actionable. We agree whoeheartedly that most businesses want to be able to take concrete action when they find out that their service has fallen short of expectation. What has been missing is the ability to simplify the customer data to that actionable point. Frank, we hear this such a lot – many businesses tell us that their customers hate filling in surveys! And yet we all make our customers go through this tortuous process time and again. We built a tool called Customer Thermometer to allow businesses to ask their customers just one question (Would you refer us?) or (How are we doing for you?) via email. Customers simply click one of 4 buttons as a response, straight from theie email, iPad, smartphone, whatever device they are using. The sender is then notified of each response, on a person-by-person basis, so that all feedback is trackable and actionable. We agree whoeheartedly that most businesses want to be able to take concrete action when they find out that their service has fallen short of expectation. What has been missing is the ability to simplify the customer data to that actionable point.

]]> Comment on Real Customer Insight by Trish Forant http://martinresearch.com/real-customer-insight/#comment-29 Trish Forant Thu, 03 Mar 2011 20:23:37 +0000 http://martinresearch.com/?p=884#comment-29 Agreed! <i>It's not the information by itself that is valuable. It’s the decisions you make using the information...</i> Thanks for including us. Trish (@Dayngr) Community Manager | Radian6 Agreed! It’s not the information by itself that is valuable. It’s the decisions you make using the information…

Thanks for including us.

Trish (@Dayngr)
Community Manager | Radian6

]]> Comment on What ARE Focus Groups? by Real Customer Insight | Martin Research http://martinresearch.com/what-are-focus-groups/#comment-26 Real Customer Insight | Martin Research Mon, 28 Feb 2011 08:12:40 +0000 http://martinresearch.com/?p=764#comment-26 [...] customer/prospect research, including focus groups, in-depth interviews, anthropological (observational: in-home, shop-alongs) and quantitative [...] [...] customer/prospect research, including focus groups, in-depth interviews, anthropological (observational: in-home, shop-alongs) and quantitative [...]

]]> Comment on Focus Group FAIL by Tweets that mention Focus Group FAIL | Martin Research -- Topsy.com http://martinresearch.com/focus-group-fail/#comment-21 Tweets that mention Focus Group FAIL | Martin Research -- Topsy.com Mon, 21 Feb 2011 19:46:30 +0000 http://martinresearch.com/?p=821#comment-21 [...] This post was mentioned on Twitter by Tom Martin, Frank Martin. Frank Martin said: http://martinresearch.com/focus-group-fail/ The latest from Martin Research: 8 things clients do to screw up focus groups... [...] [...] This post was mentioned on Twitter by Tom Martin, Frank Martin. Frank Martin said: http://martinresearch.com/focus-group-fail/ The latest from Martin Research: 8 things clients do to screw up focus groups… [...]

]]> Comment on Focus Groups: The Moderator by Jesus Anguita http://martinresearch.com/focus-groups-the-moderator/#comment-20 Jesus Anguita Sat, 19 Feb 2011 08:35:03 +0000 http://martinresearch.com/?p=798#comment-20 Loud & clear! I do agree completely. All the best from Madrid, Spain. Loud & clear! I do agree completely.
All the best from Madrid, Spain.

]]> Comment on Focus Groups: The Moderator by Focus Groups http://martinresearch.com/focus-groups-the-moderator/#comment-19 Focus Groups Sat, 19 Feb 2011 06:47:01 +0000 http://martinresearch.com/?p=798#comment-19 Hi, This is a really informative post. Thank you for sharing it with us. Hi,

This is a really informative post. Thank you for sharing it with us.

]]> Comment on A Simple Customer Satisfaction Survey by Thoughts from Frank C. Martin, III | Measuring client satisfaction http://martinresearch.com/a-simple-customer-satisfaction-survey/#comment-18 Thoughts from Frank C. Martin, III | Measuring client satisfaction Wed, 16 Feb 2011 16:53:54 +0000 http://martinresearch.com/?p=694#comment-18 [...] can read the rest of his post here. Wise words [...] [...] can read the rest of his post here. Wise words [...]

]]> Comment on Focus Groups: The Moderator by What are Focus Groups? | Martin Research http://martinresearch.com/focus-groups-the-moderator/#comment-17 What are Focus Groups? | Martin Research Sun, 13 Feb 2011 17:29:55 +0000 http://martinresearch.com/?p=798#comment-17 [...] Who should actually lead the discussion? [...] [...] Who should actually lead the discussion? [...]

]]> Comment on Focus Groups IN Advertising by George Kuhn http://martinresearch.com/focus-groups-in-advertising/#comment-12 George Kuhn Thu, 27 Jan 2011 14:46:48 +0000 http://martinresearch.com/?p=643#comment-12 Here is our take on the new advertising trend of focus groups in TV ads: http://tinyurl.com/4k9o9sz - George Here is our take on the new advertising trend of focus groups in TV ads: http://tinyurl.com/4k9o9sz

- George

]]> Comment on Focus Groups by Four Tips for Listening | Martin Research http://martinresearch.com/focus-groups/#comment-11 Four Tips for Listening | Martin Research Mon, 24 Jan 2011 15:50:17 +0000 http://martinresearch.com/#comment-11 [...] methods of research you have been using. Are they outdated now? Can we finally forget about focus groups? (You see the Agency people [...] [...] methods of research you have been using. Are they outdated now? Can we finally forget about focus groups? (You see the Agency people [...]

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