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Focus Groups IN Advertising

Focus Groups are frequently used to introduce new products, but not the way that BBDO is doing it here! And no – it does not mean that focus groups as a methodology have jumped the shark!


And then there is Domino’s, which surprised participants who thought they were taking part in a real focus group in a series of three commercials by CP+B:

I wonder if they used focus groups the “real” way – and that is to uncover consumer needs and develop their creative? In any event, my thinking is that these will increase awareness for the methodology among both participants and potential clients.

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  1. Here is our take on the new advertising trend of focus groups in TV ads: http://tinyurl.com/4k9o9sz

    - George

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