Better marketing through better understanding
Frank Martin has been a marketing researcher and marketing consultant for more than thirty years. He specializes in focus groups and other qualitative methodologies, in-person and online. His special forte: helping clients use research to develop brand and product positioning and to derive strategy.
Our company specializes in federal contracting and we have partnered with Martin Research for our focus studies, feasibility report and other qualitative research for marketing projects. We have found Mr. Martin to be very intuitive, responsive and helpful in his understanding of specific target audiences and at times complex issues. Their focus studies can be conveniently conducted at their facilities around the country and are well recruited and managed by their staff.
Nancy Nagamatsu
Wayloo
I was very impressed with Frank and the Martin Research team. We completed an important project on a rather tight deadline, which allowed us to gain some really valuable insights into a major company initiative. Throughout the entire process, Frank impressed me with his professionalism, his courteous manner, his open-mindedness and his efficiency.
Meredith Bell
Marketing Executive at International Insurance Company
I've had the pleasure of working with Frank Martin on a variety of projects related to member satisfaction and retention at Chartway. He is a dynamic professional who has the ability to understand not only the unique needs of individual organization; but also, to put those needs in the context of a strategy that works. Through his efforts significant cost savings opportunities were identified for the organization.
Phillip A. Richards
Chartway Federal Credit Union
The focus groups that Frank Martin and his team conducted for the rebranding of HCA’s Southwest Virginia market were invaluable in the decision-making process to move forward with the LewisGale Regional Health System name. This research clearly identified our opportunities and challenges and helped us realize the importance of developing a robust communication plan that would address all of our stakeholders: physicians, employees, patients, businesses, and the communities we serve.
Nancy May
Lewis Gale Regional Health System
Martin Research always does an outstanding job for us. Frank Martin expertly organized, facilitated and summarized a multi-city customer focus group initiative for our retail chain. He worked hard to truly understand our objectives and situation, then deftly managed the focus groups to address our key issues. The results were instrumental in forming a new strategy and we still refer to the work today. Martin Research is a great value!
Dave Loomis
Nacco Industries, Inc.
Martin Research has conducted focus groups for my Firm and me that have provided us invaluable, and often unanticipated information, that has led to the successful prosecution of cases on behalf of our clients for full and fair compensation. Martin Research provides the research information that translates into justice.
Anthony M. Russell
Gentry Locke Rakes and Moore
Frank is a consummate professional who is on the leading edge of market research methodologies. His focus is always on helping the end user make better marketing decisions through research.
Thomas Becher
TBA (The Becher Agency)
I have had the distinct pleasure of working with Frank Martin as I launched a new and unique media business based on patented screen technology for the floor and for all level surfaces. Frank quickly determined that advertising on our screens had the unusual ability to influence consumer opinions about brand recall and about product purchase decisions at point of sale. Because our screens delivered advertising within a consumer's personal space, he concluded that our screens were able to optimize advertising at the moment a buying decision was being made. This, of course, became very attractive to brand and product advertisers for retail locations. When this unique effect on consumers was combined with the speed and ease of managing our wireless, nationwide network of screens, the value of the business increased significantly. I personally value Frank's expertise and his straight forward style. He added significant value to my business.
James B. Currie
Level Vision, Inc.

Visit MartinFocus.com
1.800.386.2177 | fcmartin@MartinResearch.com
