Better marketing through better understanding
Frank Martin has been a marketing researcher and marketing consultant for more than thirty years. He specializes in focus groups and other qualitative methodologies, in-person and online. His special forte: helping clients use research to develop brand and product positioning and to derive strategy.
Frank's partnership with James Madison University in recent years has been instrumental in advancing a mutually beneficial relationship between JMU and the Harrisonburg/Rockingham community. I appreciate Frank's commitment to our project and his collaborative approach to business.
Don Egle
James Madison University
Martin Research has conducted focus groups for my Firm and me that have provided us invaluable, and often unanticipated information, that has led to the successful prosecution of cases on behalf of our clients for full and fair compensation. Martin Research provides the research information that translates into justice.
Anthony M. Russell
Gentry Locke Rakes and Moore
I was very impressed with Frank and the Martin Research team. We completed an important project on a rather tight deadline, which allowed us to gain some really valuable insights into a major company initiative. Throughout the entire process, Frank impressed me with his professionalism, his courteous manner, his open-mindedness and his efficiency.
Meredith Bell
Marketing Executive at International Insurance Company
The focus groups that Frank Martin and his team conducted for the rebranding of HCA’s Southwest Virginia market were invaluable in the decision-making process to move forward with the LewisGale Regional Health System name. This research clearly identified our opportunities and challenges and helped us realize the importance of developing a robust communication plan that would address all of our stakeholders: physicians, employees, patients, businesses, and the communities we serve.
Nancy May
Lewis Gale Regional Health System
Frank is a consummate professional who is on the leading edge of market research methodologies. His focus is always on helping the end user make better marketing decisions through research.
Thomas Becher
TBA (The Becher Agency)
Martin Research always does an outstanding job for us. Frank Martin expertly organized, facilitated and summarized a multi-city customer focus group initiative for our retail chain. He worked hard to truly understand our objectives and situation, then deftly managed the focus groups to address our key issues. The results were instrumental in forming a new strategy and we still refer to the work today. Martin Research is a great value!
Dave Loomis
Nacco Industries, Inc.
I've had the pleasure of working with Frank Martin on a variety of projects related to member satisfaction and retention at Chartway. He is a dynamic professional who has the ability to understand not only the unique needs of individual organization; but also, to put those needs in the context of a strategy that works. Through his efforts significant cost savings opportunities were identified for the organization.
Phillip A. Richards
Chartway Federal Credit Union
Frank's intelligence and insights into not only research methodologies but also marketing in general make him an invaluable partner to clients of all types. The professionalism he displays personally has been transferred to his team and the facilities his firm offers making for an unbeatable combination. I recommend him wholeheartedly and would rank his caliber of work on par with much larger and more expensive firms with fancier zip codes.
Tony Pearman
Access Advertising and PR

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1.800.386.2177 | fcmartin@MartinResearch.com
