Better marketing through better understanding
Topics of Recent Interest to Marketing groups, business and non-profits
Using Focus Groups To Connect with your Customers
Using What Your Employees Know to Create a Distinct Message
Focus Groups are Dead: NOT
Jury trial Focus Groups: How to use a Mock Jury to Win Your Case (attorneys)
Using Online Qualitative Research Techniques for New Product Development
Our company specializes in federal contracting and we have partnered with Martin Research for our focus studies, feasibility report and other qualitative research for marketing projects. We have found Mr. Martin to be very intuitive, responsive and helpful in his understanding of specific target audiences and at times complex issues. Their focus studies can be conveniently conducted at their facilities around the country and are well recruited and managed by their staff.
Frank is a consummate professional who is on the leading edge of market research methodologies. His focus is always on helping the end user make better marketing decisions through research.
Martin Research always does an outstanding job for us. Frank Martin expertly organized, facilitated and summarized a multi-city customer focus group initiative for our retail chain. He worked hard to truly understand our objectives and situation, then deftly managed the focus groups to address our key issues. The results were instrumental in forming a new strategy and we still refer to the work today. Martin Research is a great value!
The focus groups that Frank Martin and his team conducted for the rebranding of HCA’s Southwest Virginia market were invaluable in the decision-making process to move forward with the LewisGale Regional Health System name. This research clearly identified our opportunities and challenges and helped us realize the importance of developing a robust communication plan that would address all of our stakeholders: physicians, employees, patients, businesses, and the communities we serve.
I was very impressed with Frank and the Martin Research team. We completed an important project on a rather tight deadline, which allowed us to gain some really valuable insights into a major company initiative. Throughout the entire process, Frank impressed me with his professionalism, his courteous manner, his open-mindedness and his efficiency.
I've had the pleasure of working with Frank Martin on a variety of projects related to member satisfaction and retention at Chartway. He is a dynamic professional who has the ability to understand not only the unique needs of individual organization; but also, to put those needs in the context of a strategy that works. Through his efforts significant cost savings opportunities were identified for the organization.
Frank's partnership with James Madison University in recent years has been instrumental in advancing a mutually beneficial relationship between JMU and the Harrisonburg/Rockingham community. I appreciate Frank's commitment to our project and his collaborative approach to business.
I have had the distinct pleasure of working with Frank Martin as I launched a new and unique media business based on patented screen technology for the floor and for all level surfaces. Frank quickly determined that advertising on our screens had the unusual ability to influence consumer opinions about brand recall and about product purchase decisions at point of sale. Because our screens delivered advertising within a consumer's personal space, he concluded that our screens were able to optimize advertising at the moment a buying decision was being made. This, of course, became very attractive to brand and product advertisers for retail locations. When this unique effect on consumers was combined with the speed and ease of managing our wireless, nationwide network of screens, the value of the business increased significantly. I personally value Frank's expertise and his straight forward style. He added significant value to my business.
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