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avatarThe focus groups that Frank Martin and his team conducted for the rebranding of HCA’s Southwest Virginia market were invaluable in the decision-making process to move forward with the LewisGale Regional Health System name. This research clearly identified our opportunities and challenges and helped us realize the importance of developing a robust communication plan that would address all of our stakeholders:  physicians, employees, patients, businesses, and the communities we serve.

Nancy May
Lewis Gale Regional Health System

avatarI was very impressed with Frank and the Martin Research team. We completed an important project on a rather tight deadline, which allowed us to gain some really valuable insights into a major company initiative. Throughout the entire process, Frank impressed me with his professionalism, his courteous manner, his open-mindedness and his efficiency.

Meredith Bell
Marketing Executive at International Insurance Company

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