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Usability Studies

If you’re spending thousands of dollars on a web site or app, doesn’t it make sense to invest a couple of thousand to make sure the user experience is everything you hope and need for it to be? Anything else is classically penny-wise and pound-foolish, and you could end up with an embarrassment such as this one on your hands.

Also, this sort of testing is best NOT done by the company that has designed your site, though most will claim to do it for you as a part of the service. How can they objectively evaluate their own work? Usability Research is neither expensive nor complicated, and it can save you a bundle in opportunity costs. Call Frank Martin today at (800) 386-2177 for more information.

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