Martin Research uses marketing research methodologies to help our clients make informed marketing decisions – decisions that lead to more profitable, more sustainable advantages in a very competitive marketplace.
Focus Groups: (the old-fashioned in-person kind that will always yield useful results when done properly). Learn more about focus groups here and here.
IDI’s and Small Group Interviews: (Small group interviews are best done with professionals who know their business well and are going to have a LOT to say)
Online surveys, focus groups and bulletin board studies: (For when you can’t get everyone together at one time in one place.) Learn more about online research here.
Customer Satisfaction Research: How likely would your customers be to recommend your business to a friend or colleague? Learn more about Customer Satisfaction Research here and here.
Employee Surveys and Research: Not just employee satisfaction. Your employees frequently represent your best, least expensive opportunity to learn what is happening out there in the customer’s world – now.
Usability Research: Before you launch the new site or app that you have spent thousands of dollars upon, it’s a good idea to invest some time in making sure your customers will find the site easy and helpful to navigate. Learn more about them here.
Telephone surveys: When no other methodology will do (Sometimes it’s just the only option.)
I have had the distinct pleasure of working with Frank Martin as I launched a new and unique media business based on patented screen technology for the floor and for all level surfaces. Frank quickly determined that advertising on our screens had the unusual ability to influence consumer opinions about brand recall and about product purchase decisions at point of sale. Because our screens delivered advertising within a consumer's personal space, he concluded that our screens were able to optimize advertising at the moment a buying decision was being made. This, of course, became very attractive to brand and product advertisers for retail locations. When this unique effect on consumers was combined with the speed and ease of managing our wireless, nationwide network of screens, the value of the business increased significantly. I personally value Frank's expertise and his straight forward style. He added significant value to my business.
I was very impressed with Frank and the Martin Research team. We completed an important project on a rather tight deadline, which allowed us to gain some really valuable insights into a major company initiative. Throughout the entire process, Frank impressed me with his professionalism, his courteous manner, his open-mindedness and his efficiency.
Our company specializes in federal contracting and we have partnered with Martin Research for our focus studies, feasibility report and other qualitative research for marketing projects. We have found Mr. Martin to be very intuitive, responsive and helpful in his understanding of specific target audiences and at times complex issues. Their focus studies can be conveniently conducted at their facilities around the country and are well recruited and managed by their staff.
Frank is a consummate professional who is on the leading edge of market research methodologies. His focus is always on helping the end user make better marketing decisions through research.
The Virginia Goodwill Network turned to Martin Research when we needed some critical data to help improve the quality of services we provide both students and businesses. Frank Martin and his team did an outstanding job conducting the research while working within our budget. We were very pleased with the results. The data has transformed how Goodwill serves its constituents throughout the commonwealth of Virginia.
Frank's intelligence and insights into not only research methodologies but also marketing in general make him an invaluable partner to clients of all types. The professionalism he displays personally has been transferred to his team and the facilities his firm offers making for an unbeatable combination. I recommend him wholeheartedly and would rank his caliber of work on par with much larger and more expensive firms with fancier zip codes.
Martin Research always does an outstanding job for us. Frank Martin expertly organized, facilitated and summarized a multi-city customer focus group initiative for our retail chain. He worked hard to truly understand our objectives and situation, then deftly managed the focus groups to address our key issues. The results were instrumental in forming a new strategy and we still refer to the work today. Martin Research is a great value!
Martin Research has conducted focus groups for my Firm and me that have provided us invaluable, and often unanticipated information, that has led to the successful prosecution of cases on behalf of our clients for full and fair compensation. Martin Research provides the research information that translates into justice.
